Entrepreneurship & Innovation Concentration

Effective Fall 2021

The Entrepreneurship and Innovation concentration provides a cross-departmental set of skills, analytical tools, perspectives, and experiences to prepare students for careers as autonomous entrepreneurs, family-business entrepreneurs, or entrepreneurs in corporate settings. Whether a student wants to start a business while in school, join an emerging business, or set the groundwork to launch a new firm later in a career, the concentration prepares students for all of these exciting options by examining both entrepreneurial innovation and its surrounding ecosystem. Entrepreneurial skills and thinking are actively sought by more competitive and profitable growing businesses. The special strength of this program is that it combines theory with practice, providing students the opportunity to test the theories, models, and strategies learned in the classroom by creating real business plans, working on other field projects, and gaining access and insight from leaders in the entrepreneurial business community.

The Entrepreneurship and Innovation concentration and related co-curricular activities are supported in part by the Goergen Entrepreneurial Management Program at the Wharton School’s Venture Lab.

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4.0 credit units are required for the Entrepreneurship and Innovation concentration

• 1 cu of Entrepreneurship and Innovation foundation courses
  Required:  MGMT 230 – Entrepreneurship (0.5 cu)*
  Select:       MGMT 212 – Social Entrepreneurship (0.5 cu) OR
                   MGMT 267 – Entrepreneurship & Technology Innovation (0.5 cu)*
• 3 credit units from the set of approved courses listed below. Among the courses selected, at least 1 cu must address entrepreneurial activity within organizations (indicated by category “a” below) and at least 1 cu must address the ecosystem surrounding the organization (indicated by category “b” below). Courses that address both perspectives may be applied to either category (but not both).

Course	Category	Title
FNCE 250	b	Venture Capital and the Finance of Innovation
FNCE 251	b	Finance of Buyouts & Acquisitions
HCMG 391	a or b	Health Care Entrepreneurship
LGST 205/MKTG 260	b	Innovation, Marketing Strategy & Antitrust (cross-listed)
LGST 206/MGMT 291/OIDD 291	a or b	Negotiations (cross-listed)
LGST 213	a or b	Legal Aspects of Entrepreneurship
LGST 222	b	Internet Law, Privacy & Cybersecurity
MGMT 117	a or b	Global Growth of Emerging Firms
MGMT 212	a	Social Entrepreneurship (0.5 cu)
MGMT 213	a or b	Entrepreneurship Through Acquisition (0.5 cu)
MGMT 214	a or b	Technology & Innovation Strategy**
MGMT 229	a or b	Intellectual Property Strategy (0.5 cu)
MGMT 231	a	Venture Implementation
MGMT 232x	a	Business Model Innovation Strategy (0.5 cu)
MGMT 233	a or b	Strategies & Practices of Family-Controlled Companies
MGMT 249	b	Mergers & Acquisitions
MGMT 264	b	Venture Capital & Entrepreneurial Management
MGMT 265	a or b	Culture of Technology (0.5 cu)
MGMT 267	a or b	Entrepreneurship & Technology Innovation (0.5 cu)
MKTG 221	a or b	New Product Management*** (0.5 cu)
MKTG 227	a	Marketing & Electronic Commerce**** (0.5 cu)
MKTG 234	a	Creativity (0.5 cu)
MKTG 241	a	Entrepreneurial Marketing (0.5 cu)
MKTG 247	a	Marketing Strategy for Technology Platforms (0.5 cu)
MKTG 262	a or b	New Product Development***
MKTG 270	a	Digital Social & E-commerce Marketing****
OIDD 236	a	Scaling Operations in Tech Ventures
OIDD 314	a or b	Enabling Technologies
OIDD 415	a or b	Product Design
REAL 375	a or b	Real Estate Disruptions (0.5 cu)
REAL 396	a or b	Real Estate Entrepreneurship (0.5 cu)

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* Students in the M&T program must substitute MGMT 237 Management of Technology (1.0 cu) in place of MGMT 230 Entrepreneurship (0.5 cu) and MGMT 267 Entrepreneurship & Technology Innovation (0.5 cu).

** Only one of MGMT 214 Technology & Innovation Strategy (1.0 cu) and MGMT 237 Management of Technology (1.0 cu) may be included in the major.

*** Only one of MKTG 221 New Product Management (0.5 cu) and MKTG 262 New Product Development (1.0 cu) may be included in the major.

**** Only one of MKTG 227 Marketing & Electronic Commerce (0.5 cu) and MKTG 270 Digital Social & E-commerce Marketing (1.0 cu) may be included in the major.

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Permission from the undergraduate advisor Allison Elias (eliasal@wharton.upenn.edu) is required to substitute a related course. Only 1.0 cu out of the four total cu may be allotted to the aggregate of Global Modular Courses, Global Virtual Courses, Advanced Study Projects, Independent Study Projects, and/or Research Theses.