Wharton Stories: Marketing

“Being surrounded by people that I considered highly successful and ambitious motivated me. When I entered that environment, I realized it was something I had been searching for all along.” -CJ Gottuso, WG’21

Different Needs for Different Breeds: How These Wharton Alumni are Disrupting the Dog Food Industry

“Natives at Penn is a very genuine and welcoming community. It is a small, tight knit group; and there, I felt comfortable enough to be vulnerable.” – Lauren McDonald

Two Native American Undergraduates Thrive at Wharton and in Business Education

“The best part about serving in the military is the people you serve with, and I’ve found this same sense of comradery with my fellow Wharton vets. From day one, we became a very close-knit group.” – Gia DeHart, WG’24

Honoring Veteran Students in the Wharton MBA Program for Executives

“We have a read to admit philosophy, which means that in every application we are looking for reasons to admit you and not reasons to deny you. We are looking for your best day and not your worst.” – Blair Mannix, Director of Admissions

Application Tips from the MBA Admissions Committee

“I left Wharton a CEO, and I’m not the only one. We’ve been brought into these positions because we now have the confidence to embrace our identities as leaders.”

MD & CEO: How the Wharton EMBA Program Helped This ER Doctor Launch an Award-Winning Luxury Sake Brand

He and his team of lawyers, all of whom identify as LGBTQIA+, argued successfully to decriminalize homosexuality in the Indian Supreme Court.

Udai Bhardwaj Decriminalized Homosexuality In India. Now, He’s Coming To Wharton.

Visual Marketing, taught by Wharton Prof. Barbara Kahn and Wharton Neuroscience Initiative’s Zab Johnson, introduces students to the latest innovations in modern, digital marketing.

Neuroscience and Marketing Meet in the Classroom

Undergraduate teams across the country were challenged to review the Biden administration’s pledge to clean up coal mine pollution, involving Indigenous land, sustainability, and climate.

Wharton Hosts the 2022 Diversity Case Competition

A team of students in the Analytics Accelerator were tasked with helping Zillow find new business opportunities in “dreamers,” or site visitors who window shop without ever clicking through to buy or rent.

Finding Business Opportunities in Zillow’s “Dreamers”

Ike Silver, a PhD candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies’ social impact initiatives. The key lesson for companies? Don’t wait.

Research Spotlight: How Customers Respond to Socially Responsible Business Marketing