Richard Perlman

Richard Perlman
  • Lecturer

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  • MGMT2130 - Entrep Through Acquis.

    The objective of this course is to study the process of entrepreneurship through the acquisition of existing operating businesses. We will study this process through a series of lectures, assigned readings, case studies, and a final project which will follow the acquisition process. Freshmen require instructor's permission.

Knowledge at Wharton

Brands and Identity in the Age of Social Media

Wharton marketing professor examines how brands must adapt to evolving consumer identities shaped by technology, social media, and generational change.…Read More

Knowledge @ Wharton - 5/22/2026
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy

Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.…Read More

Knowledge @ Wharton - 5/21/2026
Host’s Cut: Reflections on Season Five

Host Matthew Bidwell recaps season five of ‘Where AI Works.’…Read More

Knowledge @ Wharton - 5/21/2026