Photo of Tyler Wry

Tyler Wry

Assistant Professor

Links: CV

Contact Information

Address: 2031 SHDH, 3620 Locust Walk, Philadelphia, PA 19104
Office: (215) 573-3399
Office Fax: (215) 898-0401


Professor Tyler Wry studies the mixing of multiple meaning systems within and around organizations.  Examples include social enterprises that mix social and financial aims, startups that mix elements of science and technology, and category spanning innovation by individual inventors. This type of cultural mixing exposes organizations to complex internal and external pressures which highlight limitations in existing theories of categories, entrepreneurial motivation, and organizational identity.  

Focusing broadly on these issues, Tyler’s work has appeared (or is scheduled to appear) in outlets such as the Academy of Management Annals, the Academy of Management Journal, the Journal of Business Venturing, and Organization Science.  Early stage work has also been recognized with best paper and early career achievement awards by the Academy of Management, the Academy of International Business, and the European Group for Organization Studies. In his spare time, Tyler is an exhausted dad who likes to play the occasional game of squash.


  • E Zhao, Tyler Wry (Working), Culture, Markets, and Cross-National Variation in the Founding and Social Outreach of Microfinance Organizations.
  • M. Conger, J York, Tyler Wry (Working), Entrepreneurs Make Good: Identity, the self, and the pursuit of social goals through entrepreneurship.
  • M. Lounsbury, Tyler Wry, P.D. Jennings (Working), Into the void: The Emergence of Entrepreneurial Identities in New Fields.
  • Tyler Wry, J. York (Working), The Pursuit of Happiness: Identity Control and the Micro-Foundations of Logic Bridging in New Ventures.
  • Tyler Wry, J.P. Vergne (2013), Categorizing categorization research: Review, integration, and future directions, Journal of Management Studies, 50th Anniversary Issue
  • Tyler Wry, Michael Lounsbury, P.D. Jennings (2013), Hybrid vigor: Securing venture capital by spanning categories in nanotechnology, Academy of Management Journal
  • Tyler Wry, Adam Cobb, Howard E. Aldrich (2013), More than a metaphor: Assessing the historical legacy of resource dependence and its contemporary promise as a theory of environmental complexity, Academy of Management Annals, 7 (1), 439 - 486.  
  • Tyler Wry, Lounsbury, M. (2012), Contextualizing the categorical imperative: Category linkages, technology focus, and resource acquisition in nanotechnology entrepreneurship, Journal of Business Venturing, Special Issue on Institutions, Entrepreneurs, and Communities, forthcoming. – a previous version of this paper was published in the Academy of Management Best Paper Proceedings, 2011.
  • Tyler Wry, M. Lounsbury, M. A. Glynn (2011), Legitimating new categories of organizations: Stories as distributed cultural entrepreneurship, Organization Science, 22: 339-463.
  • E. Zhao, Tyler Wry (2011), Misery loves microfinance – sometimes: A cross-sector logics perspective on global microfinance foundings, , Best International Paper and Academy of Management Best Paper Proceedings, OMT Division.
  • Tyler Wry (2010), To build or break away? Innovation within and across categories of nanotechnology development, Academy of Management Best Paper Proceedings, OMT Division.
  • Tyler Wry (2009), Does business scholarship matter to society? Pursuing a normative agenda with institutional theory and critical realism, Journal of Business Ethics, 89: 151-171.

Awards And Honors

  • Grigor McClelland Doctoral Dissertation Award Winner (for innovative scholarship in management and organization theory), 2012
  • Pondy Best Dissertation Paper Award, finalist, 2012
  • Academy of Management Best Paper Proceedings (2 papers), 2012
  • Academy of Management Best Paper Proceedings (2 papers), 2011
  • Best International Paper Award, Academy of Management, OMT Division, 2011
  • Carolyn Dexter Award (best international paper), Academy of Management, 2011
  • Emerald IJGE & WAIB Emerging Scholar Award, finalist, 2011
  • WAIB Award for increased gender awareness in international business research, finalist, 2011
  • Academy of Management Best Paper Proceedings (1 paper), 2010
  • Andrew Stuart Memorial Graduate Prize for Doctoral Research, 2008
  • Graduate Student Teaching Award, University of Alberta, 2008
  • Queen Elizabeth II Doctoral Scholarship, 2006
  • Social Sciences and Humanities Research Council of Canada Doctoral Fellowship, 2006
  • Walter H. Johns Graduate Fellowship, 2006
  • Arbutus Award – Volunteer of the year, Big Brothers Big Sisters, 2003



  • MGMT230 - Entrepreneurship

    MGMT 230 integrates the material introduced in business fundamental courses and applies it to the design and evaluation of new ventures. The purpose of this course is to explore the many dimensions of new venture creation and growth and to foster innovation and new business formations in independent and corporate settings. The course addresses both a theoretical perspective on venture initiation and the application of writing an actual business plan.

  • MGMT806 - Formation and Implementation of Entrepreneurial Ventures

    This advanced course in entrepreneurship centers on writing a comprehensive business plan and implementation plan for a venture of your choice. The course examines ways to profitably launch and exploit business opportunities (as opposed to what opportunity to explore). It will allow you to acquire the skill set necessary for crafting a winning business model for your venture - developing and writing a coherent and effective plan to start a business in either an independent or a corporate setting. The venture must distinguish itself from existing companies through differential innovation; for example, through an innovative product or service, an innovative production process, a new business model, or by creating a new market. Students must have successfully completed MGMT 801 before enrolling in this course.

    Format: Highly interactive with team progress reports delivered regularly and student expertise shared with presenters

    Requirements: Class participation, interim assignments, team project and team presentation