Jaeho Choi

Jaeho Choi
  • Doctoral Student

Contact Information

Research

  • Anoop Menon, Jaeho Choi, Haris Tabakovic (Under Review), What You Say Your Strategy Is and Why It Matters: Natural Language Processing of Unstructured Text.

    Abstract: This study explores how new text analysis tools can be used in strategy research that examines unstructured textual data. We build on two established Natural Language Processing (NLP) techniques, vector space models and topic modeling, to create text-based measures of several core strategy constructs – strategic change, positioning, and focus. These techniques are applied to 52,392 business descriptions in 10-K annual reports filed from 1996 to 2017. Our analysis shows that these new methods produce novel measures of strategy, opening up previously unexplored avenues of research to strategy scholars. The study advances emerging research utilizing text analysis, demonstrates that NLP techniques can overcome some limitations of traditional text analysis methods, and provides a template for how other machine learning techniques could be introduced into strategy.

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Latest Research

Anoop Menon, Jaeho Choi, Haris Tabakovic (Under Review), What You Say Your Strategy Is and Why It Matters: Natural Language Processing of Unstructured Text.
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