Photo of Thomas S. Robertson

Thomas S. Robertson

Dean and Reliance Professor of Management and Private Enterprise

Professor of Marketing
The Wharton School, University of Pennsylvania

Links: CV

Contact Information

Address: Office of the Dean, 1000 Steinberg Hall - Dietrich Hall, 3620 Locust Walk
University of Pennsylvania, Philadelphia, PA 19104
Email: robertson@wharton.upenn.edu
Office: (215) 898-4715
Office Fax: (215) 573-5001

Overview

Thomas S. Robertson is Dean, Reliance Professor of Management and Private Enterprise, and Professor of Marketing at the Wharton School of the University of Pennsylvania. As Dean, he has championed global engagement, a strong culture of innovation, and business as a force for good. Under his leadership, Wharton’s 2013 initiatives include the implementation of a new MBA curriculum, a new center in public policy, and a commitment to lifelong learning for all Wharton graduates.

This is Robertson’s second tenure at Wharton. He was previously Pomerantz Professor of Marketing and Chair of the Marketing Department. As Associate Dean for Executive Education under Dean Russell E. Palmer, he chaired the Building Committee for a new executive conference center, designed an innovative set of new senior-management programs, and substantially increased financial contributions.

Prior to his return to Penn, Robertson held a succession of posts at Emory University. As Chair of International Strategy, he cultivated substantial strategic alliances, established an international advisory board for the university, and developed a number of new international and joint-degree programs. He also served as founding Executive Faculty Director of the Institute for Developing Nations, a joint-venture research initiative with The Carter Center and President Jimmy Carter. From 1998 to 2004, he was Dean of Emory’s Goizueta Business School and is widely credited with positioning the school as an international leader in business education.

From 1994 to 1998, he was Sainsbury Professor, Chair of Marketing, and Deputy Dean of the London Business School in charge of the School’s entire portfolio of degree and non-degree programs.

An expert in marketing strategy and competitive behavior, the diffusion of innovation, and consumer behavior, Robertson is author, co-author, or editor of a dozen books and almost 100 scholarly articles and book chapters. He has won numerous awards for his scholarship and has lectured widely in North and Central America, Europe, Asia, and Australia. He also has served as a marketing strategy consultant to a number of international companies.  In addition to his appointments at Wharton, Emory, and London Business School, he has held faculty positions at UCLA’s Anderson School and Harvard Business School.

Born in Gourock, Scotland, and raised in Scotland and Detroit, Robertson earned his B.A. in business from Wayne State University and his M.A. and Ph.D. from Northwestern University. He is married to Diana C. Robertson, the Joseph Kolodny Professor of Social Responsibility in Business and Professor of Legal Studies and Business Ethics at the Wharton School. They have three grown children.

 

Research