Photo of Anoop Menon

Anoop Menon

Assistant Professor

Research Interests: strategic decision making, cognition, strategic change, game theory, innovation

Links: CV

Contact Information

Address: 2025 SH-DH, 3620 Locust Walk, Philadelphia, PA 19104
Office: (215) 898-6377
Office Fax: (215) 898-0401




Harvard Business School (Boston, MA):

Doctor of Business Administration, Strategy

Amherst College (Amherst, MA):

Bachelor of Arts, Economics and Psychology


Research Interests:

Anoop Menon is interested in exploring the role of cognition in strategy and strategic decision making. He studies the processes by which strategic leaders interpret business situations, search for courses of action, foresee the consequences of different choices, and make strategic decisions. In order to do this, he integrates findings and techniques from various disciplines including cognitive neuroscience, psychology, artificial intelligence, and behavioral economics, into models of strategic decision making and strategic interactions.




  • Anoop Menon, Dennis Yao, "Product Market Strategy". In Palgrave Encyclopedia of Strategic Management, edited by David Teece, Mie Augier, (2014).
  • Anoop Menon (Working), Deliberation in Subjective Strategic Forecasting: An Associative View Of How We Look Into The Future.  Abstract
  • Anoop Menon (Working), The Impact of Prior Performance on Strategic Choice: An Emotion-Based Argument.  Abstract
  • Anoop Menon, Dennis A. Yao (Working), Strategy Dynamics, Repositioning Costs, and Competitive Interactions.  Abstract
  • Anoop Menon, Giovanni M. Gavetti, Katherine Dowd, Harvard Business School Case (2011) 711-51: Charlie Merrill and the Financial Supermarket Strategy
  • Giovanni M. Gavetti, Anoop Menon (Working), Strategic Leaps through Re-Categorization.  Abstract
  • Giovanni M. Gavetti, Anoop Menon (Work In Progress), Persuasion in Strategy.  Abstract
  • Anoop Menon (Work In Progress), What Comes to Mind: A Neutrally Inspired Model of Associative Information Processing.  Abstract
  • Anoop Menon, Dennis A. Yao (Work In Progress), Strategic Interaction under Behavioral Constraints.  Abstract
  • Anoop Menon, Dennis A. Yao (Work In Progress), Competition Among Non-Profits.  Abstract
  • Anoop Menon, Haris Tabakovic (Work In Progress), Strategic Implications of Information Processing Constraints of Firms.  Abstract

Awards And Honors

  • Wyss Award for Excellence in Doctoral Research, Harvard Business School, 2012
  • Grade of “Excellent” on the Harvard Business School Doctoral Qualifying Examination; Fields: Strategy, Cognitive Foundations, Corporate Finance, 2009
  • High Pass on the Harvard Business School Doctoral General Examination, 2008
  • Addison Brown Scholarship (highest academic standing in graduating class at graduation), Amherst College, 2007
  • James R. Nelson Memorial Award for Economics, Amherst College, 2007
  • Phi Beta Kappa membership in junior year (the top 1% of the class), Amherst College, 2006
  • Economics Department Junior Class Prize, Amherst College, 2006



  • MGMT701 - Strategy and Competitive Advantage

    This course is concerned with strategy issues at the business unit level. Its focus is on the question of how firms can create and sustain a competitive advantage. A central part of the course deals with concepts that have been developed around the notions of complementarities and fit. Other topics covered in the course include the creation of competitive advantage through commitment, competitor analysis, different organizational responses to environmental changes, real options, modularity, and increasing returns. An important feature of the course is a term-length project in which groups of students work on firm analyses that require the application of the course concepts.

    MGMT701001  ( Syllabus

    MGMT701002  ( Syllabus