Photo of Laura Huang

Laura Huang

Assistant Professor of Management

Research Interests: entrepreneurship, investor decision making, micro-level foundations of entrepreneurship, perceptions and cues in funding decisions

Links: Twitter

Contact Information

Address: 2023 SHDH, Philadelphia, PA 19104
Email: HuangLa@wharton.upenn.edu
Office: (215) 746-3124
Office Fax: (215) 898-0401

Overview

Laura Huang is an Assistant Professor of Management and Entrepreneurship at the Wharton School, University of Pennsylvania. Professor Huang’s research examines the micro-foundations of entrepreneurship and the role of individual perceptions, preferences, and attributions on investor decisions. She is currently studying the impact of factors such as trust, authenticity, perspective taking, and overall gut feel on decision-making.  

Professor Huang holds a Ph.D. from the University of California-Irvine, an MBA from INSEAD, and both an M.S. and a B.S. in Engineering from Duke University.  

Prior to entering academia, Professor Huang worked across NA, Europe, and Asia in investment banking, consulting, and general management, for corporations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson. She has also served as a consultant and advisor to a number of entrepreneurial start-ups in the US, Europe, SE Asia, and China.

Research

Research


Awards And Honors

  • The 40 Best B-School Professors Under 40, 2016
  • Kauffman Foundation Grant for Research in Women's Entrepreneurship, 2015
  • Rodney L. White Center for Financial Research Grant, 2015
  • Mack Institute Research Fellowship, 2015
  • Teaching Commitment and Curricular Innovation Award, 2015
  • Mack Institute Research Fellowship, 2014
  • Heizer Award for Best Dissertation in Entrepreneurship, 2013
  • Wharton Dean's Research Fund Grant, 2013
  • AMLE Outstanding Article of the Year Award, Finalist, 2013
  • Public Impact Distinguished Fellowship, 2012
  • Ray Watson Doctoral Fellowship, 2011
  • Center for Organizational Research Graduate Student Fellowship, 2011
  • Regents Fellowship, University of California, Irvine, 2008

In The News

Courses

Current

  • MGMT801 - Entrepreneurship

    MGMT801 is the foundation course in the Entrepreneurial Management program. Thepurpose of this course is to explore the many dimensions of new venture creation and growth. While most of the examples in class will be drawn from new venture formation, the principles also apply to entrepreneurship in corporate settings and to non-profit entrepreneurship. We will be concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. The emphasis in this course is on applying and synthesizing concepts and techniques from functional areas of strategic management, finance, accounting, managerial economics, marketing, operations management, and organizational behavior in the context of new venture development. The class serves as both a stand alone class and as a preparatory course to those interested in writing and implementing a business plan (the subject of the semester-long course, MGMT 806). Course is offered in Fall/Q1, Q2 and Spring/Q3, Q4

    Format: Lectures and case discussions

    Requirements: Class participation, interim assignments, final project

    MGMT801 Simulation version. Just as in the other 801 classes, your final team project will involve developing a pitch for a new business (you can work across sections with groups doing the standard version of 801), but you will be playing the award-winning Looking Glass entrepreneurship simulation rather than doing individual reaction papers. The Looking Glass simulation is an intense and fun 3-week simulation that is played outside of class and gives you the chance to experience what running a startup company is like. The simulation takes more time during the three weeks it runs, thought total time commitments are the same across both class versions. The material covered is the same as in the standard version of MGMT 801, and follows the same schedule.

    MGMT801751 

Previous

  • MGMT801 - Entrepreneurship

    MGMT801 is the foundation course in the Entrepreneurial Management program. Thepurpose of this course is to explore the many dimensions of new venture creation and growth. While most of the examples in class will be drawn from new venture formation, the principles also apply to entrepreneurship in corporate settings and to non-profit entrepreneurship. We will be concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. The emphasis in this course is on applying and synthesizing concepts and techniques from functional areas of strategic management, finance, accounting, managerial economics, marketing, operations management, and organizational behavior in the context of new venture development. The class serves as both a stand alone class and as a preparatory course to those interested in writing and implementing a business plan (the subject of the semester-long course, MGMT 806). Course is offered in Fall/Q1, Q2 and Spring/Q3, Q4