Photo of Laura Huang

Laura Huang

Assistant Professor of Management

Research Interests: entrepreneurship, investor decision making, micro-level foundations of entrepreneurship, perceptions and cues in funding decisions

Links: Twitter

Contact Information

Address: 2023 SHDH, Philadelphia, PA 19104
Office: (215) 746-3124
Office Fax: (215) 898-0401


Laura Huang is an Assistant Professor of Management and Entrepreneurship at the Wharton School, University of Pennsylvania. Professor Huang’s research examines early-stage investment decisions, and how perceptions and cues influence an individuals’ ability to make important, high-stakes decisions. She is currently studying how an investor’s gut feel plays a role in entrepreneurial decision-making, in addition to business viability data. 

Professor Huang holds a Ph.D. from the University of California-Irvine, an MBA from INSEAD, and both an M.S. and a B.S. in Engineering from Duke University.  

Prior to entering academia, Professor Huang worked across NA, Europe, and Asia in investment banking, consulting, and general management, for corporations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson. She has also served as a consultant and advisor to a number of entrepreneurial start-ups in Europe, SE Asia, and China.



  • Laura Huang, J. Pearce (2015), Managing the Unknowable: The Effectiveness of Early-stage Investor Gut Feel in Entrepreneurial Investment Decisions, Administrative Science Quarterly
  • A.W. Brooks, Laura Huang, S.W. Kearney, F. Murray (2014), Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men, Proceedings of the National Academy of Sciences
  • Laura Huang, M. Frideger, J. Pearce (2014), How Non-native Speakers Can Crack the Glass Ceiling, Harvard Business Review
  • G. Autry, Laura Huang (2014), An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets, New Space
  • C. Gibson, Laura Huang, B. Kirkman, D. Shapiro (2014), Where Global and Virtual Meet: The Value of Examining the Intersection of These Elements in Twenty-First-Century Teams, Annual Review of Organizational Psychology and Organizational Behavior
  • Laura Huang, M. Frideger, J. Pearce (2013), Political Skill: Explaining the Effects of Nonnative Accent on Managerial Hiring and Entrepreneurial Investment Decisions, Journal of Applied Psychology
  • Katherine L. Milkman, Laura Huang, Maurice Schweitzer (Under Revision), Teetering between Cooperation and Competition: How Subtle Cues Unexpectedly Derail Coopetitive Workplace Relationships.    Abstract
  • J. Pearce, Laura Huang (2012), The Decreasing Value of Our Research to Management Education, Academy of Management Learning & Education
  • J. Pearce, Laura Huang (2012), Toward an Understanding of What Actionable Research Is, Academy of Management Learning & Education
  • Laura Huang, Anoop Menon (Work In Progress), Exploring the Radical Shift in Mental Models in the Aerospace Industry.
  • J. Klein, Laura Huang (2007), After All Is Lost: Meeting the Material Needs of Adolescent Disaster Survivors, Journal of Public Policy and Marketing

Awards And Honors

  • Rodney L. White Center for Financial Research Grant, 2015
  • Mack Institute Research Fellowship, 2015
  • Mack Institute Research Fellowship, 2014
  • Heizer Award for Best Dissertation in Entrepreneurship, 2013
  • Wharton Dean's Research Fund Grant, 2013
  • AMLE Outstanding Article of the Year Award, Finalist, 2013
  • Public Impact Distinguished Fellowship, 2012
  • Ray Watson Doctoral Fellowship, 2011
  • Center for Organizational Research Graduate Student Fellowship, 2011
  • Regents Fellowship, University of California, Irvine, 2008

In The News



  • MGMT801 - Entrepreneurship

    This is the foundation course in the Entrepreneurial Management program. The purpose of this course is to explore the many dimensions of new venture creation and growth. While most of the examples in class will be drawn from new venture formation, the principles also apply to entrepreneurship in corporate settings and to non-profit entrepreneurship. We will be concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. The emphasis in this course is on applying and synthesizing concepts and techniques from functional areas of strategic management, finance, accounting, managerial economics, marketing, operations management, and organizational behavior in the context of new venture development. The class serves as both a stand alone class and as a preparatory course to those interested in writing and implementing a business plan (the subject of the semester-long course, MGMT 806).