Photo of Laura Huang

Laura Huang

Assistant Professor of Management

Research Interests: entrepreneurship, investor decision making, micro-level foundations of entrepreneurship, perceptions and cues in funding decisions

Links: Twitter

Contact Information

Address: 2023 SHDH, Philadelphia, PA 19104
Office: (215) 746-3124
Office Fax: (215) 898-0401


Laura Huang is an Assistant Professor of Management and Entrepreneurship at the Wharton School, University of Pennsylvania. Professor Huang’s research examines the micro-foundations of entrepreneurship and the role of individual perceptions, preferences, and attributions on investor decisions. She is currently studying the impact of factors such as trust, authenticity, perspective taking, and overall gut feel on decision-making.  

Professor Huang holds a Ph.D. from the University of California-Irvine, an MBA from INSEAD, and both an M.S. and a B.S. in Engineering from Duke University.  

Prior to entering academia, Professor Huang worked across NA, Europe, and Asia in investment banking, consulting, and general management, for corporations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson. She has also served as a consultant and advisor to a number of entrepreneurial start-ups in the US, Europe, SE Asia, and China.



Awards And Honors

  • The 40 Best B-School Professors Under 40, 2016
  • Kauffman Foundation Grant for Research in Women's Entrepreneurship, 2015
  • Rodney L. White Center for Financial Research Grant, 2015
  • Mack Institute Research Fellowship, 2015
  • Teaching Commitment and Curricular Innovation Award, 2015
  • Mack Institute Research Fellowship, 2014
  • Heizer Award for Best Dissertation in Entrepreneurship, 2013
  • Wharton Dean's Research Fund Grant, 2013
  • AMLE Outstanding Article of the Year Award, Finalist, 2013
  • Public Impact Distinguished Fellowship, 2012
  • Ray Watson Doctoral Fellowship, 2011
  • Center for Organizational Research Graduate Student Fellowship, 2011
  • Regents Fellowship, University of California, Irvine, 2008

In The News



  • MGMT801 - Entrepreneurship

    There are two versions of MGMT 801 this fall, thought both teach the same foundation material in the Entrepreneurial Management program and have the schedules and content. However, the 10:30 sections are the SIMULATION sections. Just as in the other 801 classes, in the Simulation sections the final team project will involve developing a pitch for a new business (you can work across sections with groups doing the standard versions of 801), but you will also be playing the award-winning Looking Glass entrepreneurship simulation rather than doing individual reaction papers. The Looking Glass simulation is an intense and fun 3-week simulation that is played outside of class and gives you the chance to experience what running a startup company is like. The simulation takes more time during the three weeks it runs, thought total time commitments are the same across both class versions. MGMT 801 serves as both a stand-alone and as a preparatory course to those interested in writing and implementing a business plan (the subject of the semester-long course, MGMT 806).