Photo of Natalya Vinokurova

Natalya Vinokurova

Assistant Professor of Management

Research Interests: competitive strategy, organizational behavior, public policy as they relate to decision-making and innovation management

Links: CV

Contact Information

Address: 2033 SH-DH, Philadelphia, PA 19104
Office: (215) 746-1996
Office Fax: (215) 898-0401


Natalya Vinokurova is an Assistant Professor at the Wharton School at the University of Pennsylvania. Her research focuses on understanding how decisions get made in the real world and how these decision-making processes evolve in situ over time. Using a combination of historical analysis and ethnographic methods, she studies patterns of decision-making in contexts ranging from heart surgery and mortgage-backed securities to nuclear power. Her dissertation investigates how the use of analogical reasoning facilitated both the development and the collapse of the market for mortgage-backed securities (MBS) in the United States. To watch Natalya give a 20-minute presentation about her research on mortgage-backed securities, click here.


Ph.D. in Business Administration, Stern School of Business, New York University 2012;
M.Phil., Business Administration, Stern School of Business, New York University, 2009;
A.B., Psychology, Harvard College, Cambridge, Massachusetts, 1999.



  • Natalya Vinokurova, Adam Brandenburger (2012), Comment on "Toward a Behavioral Theory of Strategy", Organization Science, 23, 286 - 287.  

Awards And Honors

  • Finalist, Wiley Blackwell Outstanding Dissertation Award, Academy of Management, 2013
  • Honorable Mention, Grigor McClelland Award, Society for the Advancement of Management Studies, 2012
  • Industry Studies Dissertation Award -1st Prize, 2012
  • Harold W. MacDowell Award, Stern School of Business, New York University, 2012
  • Best Paper Award in Strategy, Trans-Atlantic Doctoral Conference, London, 2011
  • C. W. Nichols Fellowship, Stern School of Business, New York University, 2010
  • Marjorie Deane Internship with The Economist - Finalist in an international competition, 2001
  • Radcliffe Traveling Fellowship for independent field research in Europe, 1998
  • Elizabeth Cary Agassiz Certificate of Merit for academic excellence at Harvard University, 1997-1999



  • MGMT611 - Managing Established Enterprises

    The management of large, established enterprises creates a range of multi-facet challenges for the general manager. A general manager needs to understand the internal workings of a firm, how to assess and create a strategy, and how to take into account increasing, globalization. While these issues are distinct, they are very much intertwined. As a result, this course will provide you with an integrated view of these challenges and show you that effective of an established enterprise requires a combination of insights drawn from economics, sociology, psychology and political economy.