Photo of Natalya Vinokurova

Natalya Vinokurova

Assistant Professor of Management

Research Interests: competitive strategy, organizational behavior, public policy as they relate to decision-making and innovation management

Links: CV

Natalya Vinokurova is an Assistant Professor at the Wharton School at the University of Pennsylvania. Her research focuses on understanding how decisions get made in the real world and how these decision-making processes evolve in situ over time. Using a combination of historical analysis and ethnographic methods, she studies patterns of decision-making in contexts ranging from heart surgery and mortgage-backed securities to nuclear power. Her dissertation investigates how the use of analogical reasoning facilitated both the development and the collapse of the market for mortgage-backed securities (MBS) in the United States. To watch Natalya give a 20-minute presentation about her research on mortgage-backed securities, click here.


Ph.D. in Business Administration, Stern School of Business, New York University 2012;
M.Phil., Business Administration, Stern School of Business, New York University, 2009;
A.B., Psychology, Harvard College, Cambridge, Massachusetts, 1999.