The most important criterion for projects is that they are multi-functional and require cross-functional integration for project success. The business functions are:
To make the projects more challenging, we would like to include at least 3, if not 4, of the above areas.
Because of the more integrative nature, we should expect projects to have “big-picture” implications. These projects should affect different units of the organization, and also have an impact on the future direction of the company. The company may want the teams to do a preliminary analysis, confirm (independently) conventional wisdom that managers hold, or analyze one aspect of a large project.