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Louis A Thomas
Associate Professor


Education

PhD, Harvard University, 1992; AM, Harvard University, 1990; BA, Yale University, 1986

Academic Positions Held

Wharton: 1992-present

Other Positions

Associate, Booz (Allen & Hamilton, 1991-92; Associate, McKinsey & Co., 1988

Publications
Louis A Thomas (1996), Advertising Sunk Costs and Credible Spatial Preemption, Strategic Management Journal
Louis A Thomas (1996), Brand Capital and Entry Order, Journal of Economics and Management Strategy
Louis A Thomas (1995), Brand Capital and Incumbent Firms' Positions in Evolving Markets, Review of Economics and Statistics

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Knowledge@Wharton
Television’s Digital Dilemma 08/28/2002

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Thomas Louis A

Louis A  Thomas
 2111 SH-DH
3620 Locust Walk
Philadelphia, PA19104
Phone: (215) 898-2488
thomas@wharton.upenn.edu

Research Interests:
Industrial organization economics; game theory; competitive strategy